Act-On Press

Act-On Software Continues Meteoric Growth in Q2 2012

Press & News

BEAVERTON, Ore.–(BUSINESS WIRE)–Act-On Software, the world’s fastest growing marketing automation company, today announced record results for Q2 2012. During the second quarter, Act-On’s revenues were over 320 percent of revenues during the same period last year, and the company signed 277 new customers. This marks the 10th consecutive quarter of sequential growth for the company.

“Growth in the B2B marketing automation industry is increasingly concentrated among a handful of vendors”

“Growth in the B2B marketing automation industry is increasingly concentrated among a handful of vendors,” said David Raab of Raab Associates and author of the comprehensive Marketing Automation Vendor Selection Tool (VEST). “Act-On is the latest to join this exclusive club. Their ability to stand out in a crowded market is based on a combination of quality technology, solid execution, and a sharp focus on the needs of small to mid size companies and small marketing teams in larger companies.”

Key Highlights From the Quarter:

Customer Momentum

Act-On acquired 277 new customers in Q2 2012 compared to 246 added the previous quarter (Q1 2012).

Product Innovation

In June, Act-On released Act-On Insight, which brings marketers important capabilities for benchmarking and tracking key online marketing metrics while managing and improving their web and social media presence. Act-On Insight enables marketers to do the following:

  • Measure and benchmark website traffic and keyword effectiveness
  • Evaluate their blogging presence and determine ways to improve both the quality and quantity of their blogs
  • Gain competitive insight across social networks like Twitter, Facebook and LinkedIn to improve their presence and relevance in these networks
  • Engage more effectively with their audience on YouTube in order to increase both the reach and effectiveness of their video content

Expansion of the Team

Act-On grew its employee base by over 200 percent in the last year and continues to add key talent in all major functional areas. The company appointed industry leader David Fowler as its chief privacy and deliverability officer. He brings over 20 years of experience in email and online marketing. His role will include developing best practices in online marketing, helping customers implement those best practices and representing Act-On at key industry groups.

Industry Recognition and Awards

Act-On won several awards during the second quarter. In May 2012, Act-On was named the Rising Star Company of the Year by TechAmerica Oregon. In June 2012, the company won the 2012 Sales and Marketing Integration Award from DemandGen Report.

“The company is firing on all cylinders, which makes me extremely proud,” said Raghu Raghavan, founder and CEO of Act-On Software. “The credit for this goes entirely to our employees, who work untiringly to build, sell and support our products; and to our loyal customers, who have made Act-On an integral part of their revenue generation. Together we are unstoppable.”

About Act-On

Act-On Software’s cloud-based marketing automation platform is quickly forming the foundation of successful marketing campaigns everywhere—from small, simple and direct, to complex globally implemented programs. Act-On’s technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California. To learn more, please visit https://www.act-on.com.

BLASTmedia for Act-On Software
Sabrina Cook, 317-806-1900 x. 119
Sabrina@blastmedia.com