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Act-On Software Continues to Grow Its UK Customer Base

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Companies Across All Industry Verticals Benefit From the Power and Simplicity of Act-On Marketing Automation

READING, UNITED KINGDOM–(Marketwired – Nov 13, 2014) – Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, today announced that UK customers Click Consult, Great Guns Marketing and ResponseTap, as well as agency partner SuccessFlow, use Act-On to better market, nurture and grow their customer relationships. Having transitioned from email marketing to an integrated, multi-channel marketing strategy with Act-On, these companies are able to go to market, generate new business and engage the customer more effectively.

Traditional marketing automation systems can be complex for marketers to use and typically require years of experience and training to be able to reap the benefit of every feature in the platform. Act-On’s approach to marketing automation is different; the platform is designed for simplicity, empowering the marketer to easily create, manage and report on all of their digital marketing campaigns across email, web, mobile and social from a single dashboard.

“Act-On’s convenient segmentation options and user-friendly marketing features make campaign creation and programme execution much more streamlined,” said Matt Bullas, founder and CEO of Click Consult. “The ‘user activity history’ tool is also particularly useful for us, as we can pinpoint which content works best for our audience and then create more of it.”

UK Customers Across Industries Adopt Act-On:

Click Consult is a UK-based search marketing agency specialising in organic search (SEO) and paid search (PPC). The agency leverages Act-On’s marketing automation platform to generate brand awareness and execute lead generation campaigns. Prior to Act-On, Click Consult was using a standalone email marketing system that had limited ability to automate email campaigns and pull in behavioural activity to personalise content offers. Since adopting Act-On, Click Consult has increased website traffic by 13.3 per cent, improved the volume and quality of sales-ready leads and seen more interactions with its marketing collateral.

Great Guns Marketing is a UK-based B2B marketing agency providing a range of marketing, telemarketing and social media services to help its clients grow sales and revenue. Prior to Act-On, Great Guns Marketing was using a standalone CRM system that provided basic email marketing and sales force automation capabilities. Since adopting Act-On, Great Guns Marketing has automated its various touch points with prospects, enabling the marketing team to nurture and qualify leads using a lead score mechanism prior to passing them to sales. Today, Great Guns Marketing has optimised its sales and marketing workflow, and benefits from the intelligence Act-On provides to better prioritise and follow up on leads based on intent to buy.

ResponseTap is a call-based marketing automation vendor headquartered in the UK that has developed a technology to help amplify the depth and breadth of data across the end-to-end customer journey. Prior to Act-On, the company was using a small business solution to manage its sales and marketing efforts, but the system was unable to scale with its rapid growth. ResponseTap recently expanded its presence into the U.S. and knew that in order to best compete in the new market, it needed to get smarter about the language, timing and scientific approach to digital marketing. At this point, the company looked to Act-On, a more robust platform with additional capabilities that could manage its entire lead-to-revenue process and marketing outreach campaigns. The biggest benefit ResponseTap has experienced since adopting Act-On is the ability to nurture leads through the buyer’s journey and report on the performance of campaigns across channels. Today, the company knows what programmes work best and are able to leverage data and insight to increase the experience for its customers and partners.

SuccessFlow is a UK-based demand generation agency specialising in multi-channel marketing services. The agency adopted Act-On at the corporate level to grow and nurture its customers as well as on behalf of its clients. The agency runs a variety of email automation programmes on the Act-On platform, ranging from communication to customers whose contracts are up for renewal, to tracking website visitors and nurturing them based on activity and profile information. SuccessFlow has also integrated Act-On with SFDC to be able to notify sales in real time when a prospect takes a specific action. Since adopting Act-On, SuccessFlow has been able to shorten its sales cycle by leveraging the intelligence of its prospects and prioritising leads based on where they are in the buyer’s journey.

About Act-On Software
Act-On is a leading provider of integrated marketing automation software, helping 2,500+ companies to tie inbound, outbound, and nurturing programmes together — across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioural data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On’s fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and programme execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.

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