Act-On Press

Act-On Software Continues to Disrupt the Market With Accelerated Growth in Q3 2012

Press & News

Marketing Automation Leader Achieves 11 Consecutive Quarters of Growth and Adds 280 New Customers

BEAVERTON, OR–(Marketwire – Oct 18, 2012) – Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced record results for Q3 2012. During the third quarter, Act-On’s revenues were over 289 percent of revenues during the same period last year, making it the 11th consecutive quarter of sequential growth. Act-On’s growth is substantial, having increased its employee base by over 188 percent over the same period last year and having added 280 new customers in Q3 alone. In September, Act-On raised $16M in Series D funding to fuel its rapid penetration in the market.

“Act-On has experienced another great quarter of growth continuing our momentum of having record-setting customer and revenue numbers for eleven consecutive quarters,” said Raghu Raghavan, founder and CEO of Act-On Software. “The capability of our platform, coupled with the focus and dedication of our employees is enabling us to take advantage of the large, untapped market opportunity in front of us.”

Key Highlights from the Quarter:

Customer Momentum

Act-On acquired 280 new customers in Q3 2012, bringing the total number of customers to over 1,100. Act-On’s customers represent a variety of vertical segments beyond the traditional early adopters in high technology and include manufacturing, healthcare and business services.

Partner Momentum

In August, Act-On launched the Act-On Partner Exchange (APEX) program to enable technology, agency and referral partners access to the Act-On ecosystem. The partner program offers a simple and effective way for customers who need specialized products and expertise, and partners who provide such services, to easily find each other. The new offering provides an exciting new resource for the 1,100-and-counting Act-On customers from diverse vertical markets looking for new products and services to enhance their online marketing. In just two months, the APEX program has gained traction, having grown to over 80 partners.

Event Highlights

Act-On had a striking presence at the Dreamforce conference in September, making an impression on the attendees with its competitive marketing tactics, and informative booth where it showcased advanced marketing automation capabilities with deep integration with for small and midsized companies.

Expansion of the Team

Act-On grew its employee base by over 188 percent over the same period last year in all major functional areas and now employs over 125 people.

Industry Recognition and Awards

Act-On received two accolades during the third quarter; in July, Act-On CEO, Raghu Raghavan, was named to BtoB Magazine’s Who’s Who In 2012, and in September, Act-On won the OEN Tom Holce Entrepreneurship Award for Working Capital Stage Company of the Year 2012.

Companies of all sizes turn to Act-On to execute multi-channel, online demand generation and lead nurturing campaigns by automating critical marketing tasks and providing rich analytics and reports in real time. Act-On’s over 1,100 customers range in size from small and mid-sized businesses to small marketing teams within larger companies across all major industry verticals such as technology, manufacturing, healthcare and finance. To learn more, please visit

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About Act-On
Act-On Software’s cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere — from small, simple and direct, to complex globally implemented programs. Act-On’s technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California, and Bangalore, India.


Paige Musto
Act-On Software, Inc.
650.251.4770 x. 137

Paula Dunne
+1 408-893-8750 (m)
+1 408-776-1400 (o)