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Mid-Market Companies Capitalize on Act-On’s Native Integration With Microsoft Dynamics CRM to Further Business Growth

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Act-On Software to Demonstrate Its Dynamics CRM Integration at eXtreme CRM

BEAVERTON, OR–(Marketwired – Oct 6, 2014) – Act-On Software, the leading provider of marketing automation for small and mid-size businesses, today named its latest customers to benefit from the Act-On/Microsoft Dynamics CRM integration, to be showcased at the eXtreme CRM event [booth #140] taking place in Las Vegas, NV.

Dozens of mid-market companies using Microsoft Dynamics CRM have adopted Act-On to better manage the lead-to-revenue process and enhance online marketing performance. These businesses range in industries from specialized marketing agencies such as Cremarc, to financial services companies like Spartan, to logistics companies such as eShipping, and medical device manufacturers like ForTec Medical.

“The ability to connect Act-On to Microsoft Dynamics CRM is of huge value to Cremarc and our clients,” said Gary Coville, Managing Director, Cremarc. “Not only does this allow us to leverage CRM profile data when segmenting and targeting marketing activity, it also enables us to deliver priceless marketing intelligence directly onto the screen of the sales person, fully connecting the end-to-end buying cycle.”

Customers who tie their Act-On platform to their Dynamics CRM system experience greater departmental alignment and an accelerated lead-to-revenue process.

Salespeople using Act-On integrated with Microsoft Dynamics CRM can:

  • See marketing touch points and scores to know exactly why a lead has been qualified and assigned to them.
  • Prioritize the hottest prospects.
  • Use shared real-time intelligence about a prospect’s interests and activities.

Marketers using Act-On integrated with Microsoft Dynamics CRM can:

  • Choose specific segments to import to the Act-On database and market to.
  • Use lead scoring to prioritize leads for sales.
  • Measure and report on campaigns throughout the customer acquisition process, from lead to revenue.

Act-On Software has also made enhancements to the Act-On Partner Exchange (APEX) program and will be showcasing those for Microsoft Dynamics CRM partners at eXtreme CRM. The latest program offerings include:

  • Comprehensive partner enablement and training programs (sales, marketing, technical training & professional services)
  • Generous revenue share plans
  • Joint go-to-market campaigns

To learn more about Act-On’s marketing automation platform, its native Microsoft Dynamics CRM integration, and the Act-On Partner Exchange (APEX) program, stop by the Act-On booth #140 at eXtreme CRM, October 6-8 in Las Vegas, Nevada.

About Act-On Software
Act-On Software is the leading provider of marketing automation for small and mid-size businesses, helping 2,500+ customers to tie inbound, outbound, and nurturing programs together — across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On’s fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.

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