Portland, Ore.—Act-On Software, the leading Adaptive Marketing platform that drives personalized and purposeful multi-channel marketing for mid-size and enterprise companies, announces that with the end of 2018 came significant new business wins and recognition as the global industry leader.
In Q4 2018, Act-On was ranked as the global leader in the 2018 Vendor Selection Matrix for Marketing Lead Management SaaS and Software, and was the vendor of choice for businesses in industries like manufacturing and financial services. The company delivered a third consecutive quarter and full year of profitability. Throughout 2018, Act-On also made major investments in its infrastructure and development capabilities that will continue to increase scalability, reliability, performance, and innovation.
“We’re coming into 2019 with a lot of momentum and excitement,” said CEO Kate Johnson. “It’s been a big year for us with hiring 100 new team members to support our customers’ success and innovation roadmap, and we’re thrilled with the results our team has already delivered such as exceeding our Q4 New Business Bookings goal and profitability targets. We can all feel the buzz as we collectively move toward our singular vision for innovation — and it is positively reflecting back on our customers, partners, and community as we work together to achieve success.”
Ranked global leader in Marketing Lead Management report
Act-On was recognized as the #1 global leader in the 2018 Vendor Selection Matrix for Marketing Lead Management SaaS and Software. Pioneered by renowned industry analyst Peter O’Neill, formerly leading Forrester’s B2B Marketing Research team, the report combined results from 1,500 surveyed businesses with analysts’ expertise on each vendor and the overall marketing lead management space.
Out of the top 20 vendors, Act-On was proud to be awarded the highest score in both major categories, Strategy and Execution. Within those overarching categories, Act-On received top rankings for its customer satisfaction, breadth and depth of solution offering, as well as vision and go-to-market strategy.
Businesses choose Act-On in this age of Digital Darwinism
Today’s successful companies increasingly see the criticality of having effective digital engagement with their customers or risk falling behind the modern times. These businesses choose to implement marketing automation to stand out from the competition, turning to the Act-On solution to grow with them in this fast-paced digital evolution.
For instance, JoyRide Coffee saw a 200-percent increase in lead generation within the first month of implementing Act-On. ProLabs is better equipped to comply with GDPR and has seen an increase in open and click through rates, while Convena Distribution has tighter alignment between its marketing and sales teams as they send two newsletters a week in nine different languages to people across the globe. In 2018, companies like American Roller Company, Black Knight, Inc., and Universidad del Pacifico have joined almost 5,000 other customers in using Act-On, including Foxit Software, Tower Federal Credit Union, Learning A-Z, Nexans USA, Inc., and TruStone Financial.
The stage is set for 2019 as Act-On continues to invest in innovation and its customers following its first positive cash-flow year since the company’s 2008 inception. Fueled by 2018’s success, Act-On has built a framework for delivering continued business growth and cutting-edge technology for its customers.