Act-On Press

Act-On Expands Leadership Team with Appointment of Chris Masino as CRO

Press & News

Chris MasinoPortland, OR — March 1, 2018 — Act-On, the leading provider of Adaptive Marketing™ solutions for fast-growing businesses, announced today it has appointed a veteran software sales executive, Chris Masino, to its leadership team as Chief Revenue Officer.  As CRO, Masino will have direct responsibility for all revenue generating teams and will report directly to Kate Johnson, CEO.    

Said Masino, “As Act-On develops the next generation of technology for the modern marketer, I am really excited to work with–and further develop–a global sales team that has the opportunity to bring this message to marketers, proving how Adaptive Marketing will meaningfully and measurably impact their business.”

Masino joins Act-On from other market disruptors, such as Smartling and Jive where he served as SVP of Global Sales. Prior to that, Masino held senior sales leadership roles at Mercury Interactive, HP Software, EMC and CA.

“Chris is a strategic, collaborative sales leader whose contributions will prove to be a strong addition to the Act-On team,” said Kate Johnson, CEO. “Chris has a proven track record of driving sustained growth and is the right person to lead the sales organization as we aggressively drive forward our vision to help businesses grow by better anticipating, automating, and accelerating their engagement efforts.”

About Act-On

Act-On Software is the leader in adaptive marketing solutions that enable marketers to create Adaptive Journeys™ using customer behaviors, preferences and data to intelligently guide the engagement strategy. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. For more information, visit Act-On Software.