Act-On Press

Act-On & BrightInfo Launch Integration, Boosting Conversions Across Paid & Owned Media

Press & News

New Connector Allows Act-On Users to Increase Conversions Across Multiple Channels Through Personalized Content Offers

TEL AVIV, ISRAEL, July 1, 2015 – BrightInfo, the leading provider of automated solutions for turning content into conversion launched its new integration with Act-On Marketing Automation. Businesses powered by Act-On can now easily increase conversions across website and paid media channels with personalized content offers.

BrightInfo revolutionizes the way businesses sell through content across owned and paid media with personal, data driven content recommendations. It dynamically delivers the most personalized, relevant content to each anonymous visitor, increasing online conversion rates by up to 76 percent – automatically.

With optimized solutions for corporate websites, blogs and landing pages, content recommendations are made at every online interaction, and help to advance anonymous visitors through the buying journey toward becoming a customer.
In addition, BrightInfo can extend content recommendations onto professional publications to have render next to relevant articles, in an effort to engage prospects early in the buyers’ journey – as they start the initial discovery process and begin industry research. BrightInfo’s native ads help to generate high quality prospects at unprecedented conversion rates.

“Our data shows that one of the biggest challenges for B2B marketers is to engage anonymous traffic and turn it into leads and opportunities” said Kfir Pravda, CEO at Pravda Media Group, partners of Act-On and BrightInfo.”We’ve been using BrightInfo native ads as well as BrightInfo for owned media optimization on our own site as well as customer sites. Setup was a breeze and BrightInfo immediately provided a value in leads and engagement. that’s why connecting BrightInfo and Act-On increases the value of both systems.”

Built to work right out of the box, BrightInfo requires virtually no manual effort and no changes to website content, tagging or organization. Built-in reports and analytics provide insights about the business content engagement and visitor interests to assist ongoing optimization of the online experience.

“With BrightInfo we are able to serve up content recommendations based on engagement data, and therefore can offer our blog visitors a differentiated user experience,” said Rachel Rosin, Marketing Programs Manager at Act-On. “BrightInfo has helped us increase conversions from our blog by delivering personalized content offers for site visitors. In addition, the simplicity of the tool enabled us to be up and running in minutes, and the ROI was immediate!”

As the latest addition to the BrightInfo Integrations, Act-On users can now:
• Recognize known leads and target anonymous visitors uniquely
• Enrich BrightInfo-assisted leads within Act-On with extra data for segmentation and analysis
• Push leads generated through BrightInfo dynamic forms directly into Act-On in real-time

Concludes Boaz Grinvald, CEO of BrightInfo, “The rules have changed and buyers are conducting their research anonymously online. It is paramount for businesses that want to thrive in this new reality to engage with their anonymous prospects across owned and paid media channels, in an effort to convert them into customers more readily.”

About BrightInfo
BrightInfo offers a powerful web content recommendation engine that turns anonymous visitors into known marketing leads, with virtually no manual effort. Leveraging existing online marketing materials, the engine dynamically delivers relevant content to each individual at the right time, based on the preferences and behaviors of individual website visitors. BrightInfo’s recommendation engine has been proven to help marketers increase leads by an average of 39% while also reducing the acquisition cost per lead. With an optimized solution for corporate websites, blogs and landing pages the recommendations are made at all key entry points into the site. Founded in 2012 by serial entrepreneurs, BrightInfo has created a patent-pending algorithm that automatically enhances website navigation and content consumption. After adding only one JavaScript tag to a website, the BrightInfo engine immediately guides visitors to content relevant to their needs, which in turn helps increase conversion rates. For more information on the company, go to www.brightinfo.com.

About Act-On
Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On’s cloud solution powers over 3,000 companies in their engagement efforts across all stages of the customer lifecycle – attract, capture, nurture, convert, and expand. The platform’s out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere™, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve sales and marketing success. Headquartered in Beaverton, OR with eight additional offices across three continents, Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

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Media Contact:
Paige Musto
Act-On Software, Inc.
Paige@act-on.com
650-931-2385