Marketing Data Made Portable to Any BI Platform for Better Business Performance
BEAVERTON, OR–(Marketwired – Jun 2, 2015) – Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, today announced its latest reporting and analysis capabilities made available through Act-On Data Studio™. Data Studio is an advanced data access and analytics tool that enables users to visualize, select, configure, and move data from Act-On to any Business Intelligence (BI) platform. Customers have the flexibility to use pre-configured data sets and aggregations or create their own using point and click queries and filters.
Marketing automation platforms have quickly become the central point for prospect and customer engagement data. People interact with companies through a variety of channels ranging from the company’s website and blog to social media and email. At each interaction data is added to the digital profile providing valuable information that can be used by the company to deliver a better customer experience.
However, accessing this information for analysis is often not possible or extremely difficult. The volume of data generated is massive — while marketing dashboards and reports are designed to provide routine transactional results and BI tools are best suited for analysis, Act-On Data Studio makes it possible to readily access and extract the data collected in the marketing automation system.
The following key capabilities of Act-On Data Studio enable companies to effectively analyze and interpret their marketing engagement data:
- Ability to select any data that exists within the Act-On platform by either using pre-defined data templates or by using point and click queries, filters and aggregation options to create custom views into the data.
- Visualization tools to quickly analyze the data sets chosen to ensure they warrant more in-depth analysis.
- Ability to export the data either on-demand or on a scheduled basis to any variety of external systems ranging from third party business intelligence tools to Microsoft Excel.
“Data Studio makes it possible for our company to roll up campaign engagement data from all marketing activities and conduct analysis against sales data inside Tableau to report on the effectiveness of our marketing efforts,” said Heidi Barnes, Marketing Analyst at Emerson Ecologics. “Having the ability to easily get detailed data from Act-On gives us transparency into company-wide business performance, allows us to profile customers that are engaging with our communications, and supplies us with proven metrics we can then leverage to make more intelligent planning and budgeting decisions.”
“With Act-On Data Studio, I can now export our marketing engagement data to blend it with our CRM data — and ultimately garner more granular insight into the ‘touches’ that factor into orders,” said John Stalnaker, Marketing Operations Manager at Extensis. “I now know how many touches it takes to create an order, the touches that factor into the most orders, the rate at which each touch converts, and the amount of time it takes a prospect to go from initial touch to order. Having this intelligence helps the organization make more strategic business decisions that will prove greater ROI in the future.”
“Data Studio advances Act-On’s vision of an open marketing ecosystem,” said Gal Josefsberg, VP of Product Management and Marketing. “Our goal is to enable marketers to readily access their engagement data and analyze it with any analysis tool of their choice.”
Act-On Data Studio is available now and part of the Act-On for Enterprise package which starts at $2,000.
About Act-On Software
Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On’s cloud solution powers over 3,000 companies in their engagement efforts across all stages of the customer lifecycle – attract, capture, nurture, convert, and expand. The platform’s out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere™, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve sales and marketing success. Headquartered in Beaverton, OR with eight additional offices across three continents, Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.
Converse with us on Twitter, circle us on Google+, and get to know our company on LinkedIn and Facebook. For marketing best practices and tips, read our Marketing Action blog. Use #ActOnSW to join the social conversation.