SuiteApp Offers Cloud-Based Marketing Automation for NetSuite Users
BEAVERTON, OR–(Marketwired – Aug 11, 2015) – Act-On Software, a leading provider of marketing automation for small and mid-sized businesses, announced today that its Act-On marketing automation SuiteApp has received the ‘Built for NetSuite’ verification. The new SuiteApp, built using NetSuite’s SuiteCloud Computing Platform, provides lead generation, nurturing, scoring, and management capabilities for both sales and marketing.
Built for NetSuite is a program that provides NetSuite SuiteCloud Developer Network (SDN) partners with the information, resources, and methodology needed to verify that their applications and integrations, built using the NetSuite SuiteCloud Computing Platform, meet NetSuite’s standards and best practices. The Built for NetSuite program is designed to give NetSuite customers additional confidence that SuiteApps meet company standards.
The Act-On SuiteApp allows NetSuite users to harness the power of marketing automation across the customer lifecycle — for acquisition, retention and expansion initiatives. Marketers using Act-On can create sophisticated marketing campaigns across email, web, mobile, and social, leveraging data they gather on their buyers’ behaviors and interests to automate marketing campaigns specific to the actions prospects take.
The Act-On SuiteApp empowers sales users similarly, providing them access to various marketing functions (including email templates and campaigns), a timeline view of prospect behavior and activity, and hot prospect prioritization — all from within the NetSuite dashboard. The Act-On and NetSuite integration creates a true closed-loop sales and marketing system.
“Companies of all sizes and across all industry verticals can leverage the Act-On SuiteApp to generate, score, and nurture leads to more efficiently grow their business,” said Gal Josefsberg, VP of Product Management at Act-On Software. “Seamless integration between Act-On Marketing Automation and NetSuite gives users access to actionable data and reporting to help close deals quicker and with fewer resources.”
“Act-On Software is an established leader and provider of cloud-based marketing automation for small and mid-sized businesses,” said Guido Haarmans, Senior Vice President of Business Development for Technology Partners at NetSuite. “NetSuite customers can have the added benefit of marketing automation capabilities available within their CRM dashboard, including a list of hot prospects for lead prioritization, website visitor tracking for engagement intelligence, and more.”
NetSuite’s SuiteCloud is a comprehensive offering of cloud-based products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of cloud computing. Based on NetSuite, the industry’s leading provider of cloud-based financials / ERP software suites, SuiteCloud enables customers markets quickly with newly-created mission-critical applications built on top of mature and proven business processes.
The SuiteCloud Developer Network (SDN) is a comprehensive developer program for independent software vendors (ISVs) who build apps for SuiteCloud. All available SuiteApps are listed on SuiteApp.com, a single-source online marketplace where NetSuite customers can find applications to meet specific business process or industry-specific needs. For more information on SuiteCloud and the SDN program, please visit www.netsuite.com/developers.
About Act-On Software
Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On’s cloud solution powers over 3,000 companies in their engagement efforts across all stages of the customer lifecycle — attract, capture, nurture, convert, and expand. The platform’s out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere™, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve sales and marketing success. Headquartered in Beaverton, OR with eight additional offices across three continents, Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.
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