Harnesses the Power of Marketing Automation to Position Business for Widescale Growth
BEAVERTON, OR–(Marketwired – Jun 30, 2014) – Act-On Software, the leading marketing automation provider for small and mid-sized businesses, today announced that Terry Forsey Consulting, a UK-based specialist marketing consultancy providing sales and marketing services to help small and medium software businesses achieve profitable growth, has adopted Act-On to optimize its digital marketing services and scale with its rapidly expanding client portfolio. Since implementing Act-On, the firm has grown 50 percent, and has expanded its services to international markets.
Terry Forsey Consulting traditionally relied on a mix of disjointed, specialized solutions for email marketing, analytics, CRM, social, and online. The systems were not integrated and hindered the company from effectively managing its clients’ lead generation programs.
“Nothing was properly integrated. We were the masters of multiple logins, importing and exporting data, and cutting and pasting, said Terry Forsey, Managing Director at Terry Forsey Consulting. “The tools had become a hindrance, rather than a help.”
Terry Forsey Consulting looked at a number of other marketing automation solutions, including Marketo and HubSpot, before choosing Act-On. Act-On was the best system for Terry Forsey Consulting as it supported its SMB clients’ marketing needs, and allowed the consultancy to look at marketing automation as a managed service offering. Terry Forsey Consulting knew that Act-On was more than a marketing tool — it was a major new revenue opportunity for the business.
“Act-On was unique in offering a complete solution at a fixed price, with all the components integrated into one solution,” said Terry. “The pricing model was attractive to us. We decided that Act-On was a viable, affordable solution, and we chose it.”
With Act-On, Terry Forsey Consulting has been able to streamline its marketing and sales processes and reduce the amount of time required to create and manage campaigns. The consultancy now has real-time visibility into its multi-channel marketing programs and that of its clients.
Concludes Terry, “We’ve not simply automated what we used to do, but completely redeveloped our way of running sales and marketing within the business.”
Read the full case study to learn how Terry Forsey Consulting grew its business 50 percent in one year with Act-On marketing automation.
About Terry Forsey Consultancy
Terry Forsey Consulting is a specialist UK based sales and marketing consultancy providing high value bespoke services to small to medium-sized software companies. We help directors to improve their sales and marketing so they can grow their business and win more customers.
Working successfully with a range of software and technology businesses across the UK and abroad, our skills and expertise will help them to:
- Understand the right approach to lead generation
- Run compelling campaigns to generate more enquiries
- Sell more effectively
- Successfully turn software into profit
- Grow a winning business
About Act-On Software
Act-On is a leading provider of integrated marketing automation software, helping 2000+ companies to tie inbound, outbound, and nurturing programs together — across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On’s fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.
Converse with us on Twitter, circle us on Google+ and get to know our company on LinkedIn and Facebook. For marketing best practices and tips, read our Marketing Action blog. Use #ActOnSW to join the social conversation.