Act-On Press

Act-On Software Announces Fourth Quarter and Fiscal 2013 Company Results

Press & News

Records Triple Digit Revenue and Customer Growth

BEAVERTON, OR–(Marketwired – Jan 28, 2014) – Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced its Q4 and fiscal 2013 results. For 2013, Act-On’s revenue was 215 percent of revenue in 2012. The company continues to add new customers at a rapid pace, and ended 2013 with well over 2,000 customers. Act-On doubled its employee count and opened three new office locations in 2013 to fuel its hyper-growth.

“Act-On was one of the last companies to enter the marketing automation space, but it is often the last mover that wins in the long run,” said Raghu Raghavan, CEO of Act-On Software. “We owe our success to our talented and dedicated employees, and we would like to thank our customers for entrusting a very important part of their business to us.”

Key Highlights:

Product Innovation and Platform Expansion
Act-On introduced several new products during the year including Act-On Inbound to help customers effectively do inbound marketing such as search engine optimization and pay-per-click advertising and Act-On Mobile, a smart phone app, to empower marketers with real-time campaign performance on-the-go. Act-On also introduced Act-On for Agencies, designed specifically for agency partners, enabling them to better manage and provision multiple client accounts and better collaborate with their clients on marketing campaigns.

The Act-On platform now tracks well over a billion marketing touch points per month on behalf of its customers. To better serve the business demands of its growing customer base, Act-On opened access to its APIs (application programming interface) to enable customers and third-party developers to build applications that extend the platform and leverage Act-On data and customer insights.

Company Development
Act-On opened three new office locations in 2013: Scottsdale, AZ, Spokane, WA, and Reading, United Kingdom. To provide the appropriate support for its rapidly expanding business, Act-On doubled its talent pool, growing to over 250 employees in 2013 — across three continents and seven office locations. Act-On is actively hiring for sales, support, marketing and engineering positions. To see the full list of current job openings, visit the career page.

Milestones and Acclaims
Act-On continues to stand out amongst the top marketing automation vendors. In 2013, Act-On was selected by Forbes as one of America’s Most Promising Companies, chosen by Inc. Magazine for its Inc 500 List of Fastest Growing Companies, and named to the Deloitte Technology Fast 500™ list. In addition, four Act-On executives topped SLMA’s list of the 50 Most Influential People in Sales Lead Management.

Companies of all sizes have turned to Act-On in record numbers in order to execute integrated, multi-channel marketing and lead nurturing campaigns. Using Act-On, marketers can automate critical marketing tasks as well as receive rich analytics and reports in real-time, all without the need for IT support. Act-On’s over 2,000 customers range in size from small and mid-size businesses to marketing departments of large enterprises, and span all major industry verticals such as services, technology, manufacturing, healthcare and finance.

To learn more about Act-On and its product offering, please visit

Converse with us on Twitter, circle us on Google+ and get to know our company on LinkedIn and Facebook. For marketing best practices and tips, read our Marketing Action blog. Use #ActOnSW and join the social conversation.

About Act-On
Act-On is a leading provider of integrated marketing automation software, helping over 2,000 companies to tie inbound, outbound and nurturing programs together – across email, web, mobile, and social. Our customers achieve superior Return on Marketing Investment by using sophisticated behavioral data to increase engagement throughout the customer lifecycle, reduce the cost of customer acquisition, and strengthen customer loyalty. Act-On’s fresh approach to marketing automation gives its users full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, around the clock customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.