RR 7 | Rewind Interview with Linda West and the Big Idea

This is a picture of Linda West for the Rethink Podcast where she talks about adding the big idea to your marketing plan

In this Rethink Rewind podcast extra, we return to our conversation with Linda West about building a high performance marketing plan and what she calls the big idea.

Today, Sunday July 16, is Linda’s last day with Act-On. She’s next headed over to Glassdoor, where she will be their new Senior Director of Marketing Ops.

Linda is a rock star, among the many we’re fortunate to have here at Act-On. I’m sure you have one or more in your offices, too. Perhaps, you are one.

The problem with rock stars is that, sooner or later, they’re going to head on to their next challenge and the professional and personal goals they are working toward.

It is bittersweet to see them leave. On one hand, you’re cheering them on. On the other, you’re going to miss that unicorn-awesomeness. That’s the case with Linda.

We can learn a lot from rock stars. Our work rock stars, I mean. And that’s why I wanted to revisit Linda’s conversation about The Big Idea.   

So, the big idea?

Linda recommends that when preparing your marketing plan to find and add into it that big initiative you can champion and use to boost your career.

Here are some ideas that you can make big:

A New Channel or Tactic

Try a new channel or tactic that could open new doors for your business. For example, if your business is not yet engaged on social media, maybe you spend the next year focused on Facebook or Instagram or YouTube.

Innovative Content

Consider podcasting or videos instead of (or in addition to) the usual eBook.

New Ways of Reporting

Try a different way of reporting or even motivating people to achieve KPIs.

A New Technology Solution

Have you seen the latest MarTech landscape supergraphic? More and more tech is coming online every day. Do some research and see if a new solution (AI is hot right now) can help you move the needle.

Find that one thing you can get excited about and help your company become more successful. In other words, become a rock star.

“This is why you come to work every day,” West said. “Get excited about something ‒ because marketing can be really, really fun, and cool, and interesting.”


Download the High Performance Marketing Plan eBook

Our original podcast with Linda West about building a High Performance Marketing Plan