Podcast Archive: Lead Qualification

This is a picture of Ann Handley, who talks about content marketing for small teams on the Rethink Podcast

In this Rethink Rewind podcast extra, we turn back the clocks to 2014 and our conversation with Content Marketing Superstar Ann Handley, who talks about content marketing for small teams.

There is a special reason we went deep into the vault for our interview with Ann. And that is because she will be joining us this Thursday in a new conversation with Act-On CMO Michelle Huff.

They talk about the skill sets needed by today’s marketers, how content marketing can be employed across the buyer’s journey, and what advice Ann has for being a leader in your workplace.

Subscribe to our iTunes channel to make sure you get that episode first thing Thursday morning. And please share a link with a friend who is working in marketing or content marketing.

According to her bio, Ann Handley is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, and writer. She is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann also is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

Back in 2014, Ann chatted with Act-On’s former CMO Atri Chatterjee about content marketing for small teams. In this snippet, they cover two big questions for marketers:

  • How can a marketer generate enough new and interesting content?
  • And what is the best way to promote that content.

Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.

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