RR. 2 | Rewind with Scott Brinker and the 2017 Marketing Technology Supergraphic

This picture is of Scott Brinker, who discusses his marketing technology supergraphic

In this Rethink Rewind podcast extra, we go back to our conversation last fall with Scott Brinker, Chief Technology Officer at ion interactive, and listen to what he says about his marketing technology supergraphic. 

In addition to being its CTO, Scott co-founded ion interactive, which is a marketing software company that provides a platform for producing and delivering interactive content. Act-On is a customer, and you can some of the work we’ve created with it on our resources page, including this marketing automation assessment quiz.

Scott is also the person behind the ChiefMarTec.com blog and the ever-growing Marketing Technology Landscape Supergraphic. The 2017 edition was unveiled last month, and showed a 40 percent increase from 2016 with more than 5,000 companies now included.

In our earlier interview with Scott, Act-On CMO Michelle Huff asked about Supergraphic and what it all means.

Scott’s response? Among other things, it is a great indicator of the technology innovation that is happening around the marketing function.

Listen to this extra to hear more, or go back and listen to the entire Rethink Podcast #4 episode.

Scott and his team are calling this year’s edition the “Martech 5000.” That is quite a leap from the 150 companies that were on the list in 2011 (Act-On has been on the list since its inception).

From the ChiefMarTec.com post announcing this year’s graphic:

  • There are now 5,381 solutions and 4,891 unique companies on the graphic
  • 6.9% are enterprises, with more than 1,000 employees or are public
  • 44.2% are private businesses, less than 1,000 employees or no funding data
  • 48.8% are investor-funded startups at any pre-exit stage