Ep. 9 | 6 Entrepreneurship Lessons From a Portland Realtor

Tracey Hicks, PDX real estate entrepreneur, joins the Rethink Marketing Podcast to share her tips for startups

In this episode of the Rethink Podcast, we interviewed Tracey Hicks, a Portland, Ore., entrepreneur in the real estate industry. She offers entrepreneurship lessons from a Realtor’s perspective.

While her example is not as sexy as an SaaS tech startup featured in Forbes or Inc. magazines, the lessons she’s learned and can pass along to the rest of us are the foundational characteristics that define what it means to be an entrepreneur (and eventually also a better marketer).

If you ask Portland Realtor Tracey Hicks about her five-year goal, she’d say something along the lines of picturing herself on a beach somewhere, enjoying an adult beverage, and monitoring her business from her smartphone.

Hicks is hard to label. Sure, she’s a Realtor. But she is also a marketer, a boss, a mom, a newspaper and magazine founder, an Instagram poster, and the creator of several real estate-related retail businesses. OK, maybe she’s easy to label. She’s an entrepreneur.

Entrepreneurship is hot ‒ even if it means being an entrepreneur within your role as an employee in someone else’s company. Thomas Friedman often tells the story of the waitress who was acting entrepreneurially when gave him extra fruit with his pancakes order that resulted in her getting a 50% tip.

According to the 2016 Kauffman Index, about 550,000 new businesses are launched monthly. However, only 50% of those businesses will reach their fifth birthday, and only a third will make it to their 10th anniversary, according to the Bureau of Labor Statistics.

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