Ep. 51 | Content Activation for Business Results

This is a picture of Dan DelMain for the Rethink Marketing Podcast where he talks about content activation for business results

In this Rethink Marketing episode, Dan DelMain from DelMain Analytics and the Act-On content team discuss content activation for achieving your business goals.

Content marketing is the cornerstone to building your brand, driving organic search traffic to your business website, and helping answer the questions your audience has about how you solve their problems.

But as you are creating awesome blog posts, engaging infographics, and compelling videos, so are your competitors and competitors you don’t even know about.

So how do you separate yourself from the noise?

In this conversation, Dan is joined by Karrie Sundbom and Nathan Isaacs in discussing:

  • How to create content that resonates with your audiences
  • How to promote that content outside the blog
  • Fnd the right channels for your audience
  • Connect your content with your business goals
  • Measure the effectiveness of your content

Earlier this year, we published a blog post predicting 2017’s content trends. On the list was that marketers would be creating more video, livestreaming, multiple formats, more user generated content, and more influencer marketing.

At Act-On, we continue our embrace of video. We are producing livestream videos for our Act-On University. We’re committed to podcasting, and then leveraging those podcasts into blog posts, SlideShare presentations, social GIFs and more. We’re launching the community section of the website so customers can share tips, seek advice and build their Act-On user networks. And, yes, we’ve also appreciated all the great influencer marketers who have joined us on the Rethink Marketing podcast, such as Matt Heinz, Larry Kim, Robert Rose, Ann Handley and more.

What have been your content marketing trends for 2017? What do you think will be the content trends for 2018? Share your thoughts with us on Twitter using the #RethinkMarketing hashtag.

Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.