Ep. 44 | How Thought Leadership Can Drive Demand Generation
In this week’s episode, we chat with Hari Raghavan, Act-On’s PR Programs manager, about how thought leadership can drive demand generation.
Hari manages Act-On’s PR program, speakers bureau, and awards program. He is also a charter member of the Beyhive, which we joke about in the episode but also offers some marketing insights.
In our conversation, we cover:
- What is thought leadership
- How thought leadership can help in demand generation
- How to discover thought leadership channels and opportunities for different industries
- How to create thought leadership content
- How to identify your organization’s current and future thought leaders
- How you measure success
Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.
Links in the show:
Edelman & LinkedIn insights on Thought Leadership
Examples of Act-On’s thought leadership in the world
