Ep. 44 | How Thought Leadership Can Drive Demand Generation

Hari Raghavan Rethink Marketing Podcast Thumbnail

In this week’s episode, we chat with Hari Raghavan, Act-On’s PR Programs manager, about how thought leadership can drive demand generation.

Hari manages Act-On’s PR program, speakers bureau, and awards program. He is also a charter member of the Beyhive, which we joke about in the episode but also offers some marketing insights. 

In our conversation, we cover: 

  • What is thought leadership
  • How thought leadership can help in demand generation
  • How to discover thought leadership channels and opportunities for different industries
  • How to create thought leadership content
  • How to identify your organization’s current and future thought leaders
  • How you measure success

Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.

Links in the show:

Tiffany’s hit song

Edelman & LinkedIn insights on Thought Leadership

Examples of Act-On’s thought leadership in the world