Ep. 43 | Five UX Design Techniques Marketers Should Adopt

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This is Episode 43 of the Rethink Podcast. I’m your host, Nathan Isaacs.

In this week’s episode, we chat with Michael Salamon about five design principles that marketers can add to their playbooks.

Michael is a member of Lousy, a user experience consultancy based in Denver. They design for anyone that has a screen from Fortune 100s to mom & pop shops. He contends user experience principles aren’t just for designers any more.

He’s identified five design techniques to integrate into your own marketing efforts from building personas, understanding user roles, creating a customer journey map, layering onto that an experience map, and then from there coming up with some hypothesis that you do some testing on.

Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.