Ep. 4 | Interview with Scott Brinker from ion interactive on the Modern Marketer
In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker about the evolution of inbound marketing, the marketing technology landscape, interactive marketing, and what it means to be a modern marketer.
Scott is the cofounder and Chief Technology Officer of ion interactive. Scott is also known in the MarTech industry for his ChiefMarTec blog, being program chair for the MarTech Conference, and for his super infographic that attempts to capture every marketing technology tool out there. As Scott says in his intro, he has been at the intersection of marketing and software development for his entire career. That is a perspective invaluable to marketers.