Ep. 36 | Best Practices for Your Domain Renewal and Domain Registration

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In this episode of the Rethink Podcast, we interview Act-On’s Josh Cherian about best practices for keeping your domain renewal information and domain registration up-to-date.

Josh is the marketing technical architect at Act-On. In this conversation he explains the domain renewal process, offers some tips for checking on your domain status, ways to prevent surprises, and offers his thoughts on obtaining related top-level domains.

What is domain renewal?

As you already know, your domain is the word or words between www. and the .com of your website address. Often this is the name of your business or it could be about the product or service you sell. It is an important piece of your branding.

You obtain your domain through a domain registrar. There are hundreds of domain registrars out there in the world. When you purchase your domain, you are only purchasing it for a fixed period of time. Often that default is one year, and you can add more years depending on your budget and the mission of the domain.

So, a domain renewal is when you renew your domain for another period of time.  

How do you know if your domains are still current?

According to Josh, most domain registrars provide you an account dashboard when you log in, so that you can see your account information, including when your domain expires.

How do you renew your domain?

According to Josh, you can manually renew your domain via your domain registrar, or you can turn on auto-renewal. Just make sure to have your billing information, including credit card, up to date.

Advice on renewal terms?

According to Josh, most registrars will have a default of one year for domains, as well as offer several year terms. What you decide to choose depends on purpose of the website you are registering. Some marketing campaigns with their own website may only be active for a year, so choosing the default would work for those. But for your main site, you should choose the longest term you can, and also consider selecting the auto-renew feature.

What other website items should we be checking to see if they are current?

It is important to make sure your engagement with your customers is secure. Google believes this, too, and has made having a secure website one of the ranking factors in its search algorithm. This is the https in your website address. To keep this current, you need an SSL certificate that your domain registrar will sell you. And similar to your domain, you need to periodically renew it. So add reviewing its status to your checklist.  

Email Aliases?

We’ve all experienced this: someone else set up the account with their email address and they are no longer working for your company. Josh suggests a way to avoid this is to use email aliases, such as webmaster@yourdomain.com, and then have that email sent to your current webmaster or IT person to keep up to date. Also, you can consider having more than one person tracking that email so nothing falls between the cracks.

Should a company also obtain related top level domains? And can you explain what those are?

In the podcast, Josh explains what are top-level domains, or TLDs, as well as country-specific domains such as .uk for the United Kingdom or .au for Australia. He recommends you attempt to have the domains for all the countries you do business in, as well as the generic TLDs (.org, .net, .biz and so forth) to ensure smooth operations for your business.

Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.