Ep. 35 | Rethink Your Email Marketing Strategy

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In this episode of the Rethink Podcast, we interview Michael Barber about rethinking your email marketing strategy for 2017 and beyond.

Michael is the founder of barber&hewitt.

He was one many great speakers who presented at the Portland stop of the Digital Summit series. If you have a chance to see Michael present, I recommend it. I also attended his pre-conference workshop entitled “Make Email Great Again – with an Actual Plan on How to Do That.”

For years, folks have been predicting the end of email. Instead, just the opposite is happening. It continues to have the best ROI, it is the preferred way folks want to hear from us, and people are checking their email more than ever.

We’re reading our email while also watching TV or a movie. We are reading our email in bed. We are reading our email while on vacation. And we’re reading our email while we’re in the bathroom.

Despite this great opportunity, marketers are screwing it up or mailing it in. Meanwhile, email providers, email apps, and even governments are getting better at filtering what makes it in our inbox.

If we keep screwing up, we’re leaving money on the table. In our conversation, Michael shares his tips for how marketers can take advantage of this opportunity and make email great again.

Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.


Twitter: @barberandhewitt

Website: barber&hewitt

Digital Summit

Act-On’s i ♥ marketing Roadshow 

eBook: Best Practices in Email Deliverability


  • Why Email Still Rocks
  • What Marketers Are Doing Wrong with Email
  • Why That Can Be Harmful
  • How to Make Email Great Again