Ep. 3 | Interview with Tyler Lessard on Unlocking the Power of Video
In this episode of the Rethink Podcast, we interview Tyler Lessard, the chief marketing officer for Vidyard, one of the leading video hosting, analytics and lead engagement providers. More and more B2B companies are adopting video into their marketing mix. But as Tyler explains, there are still opportunities to unlock the potential of video for your company. This includes utilizing personalization, improving how the sales team leverages your videos, and taking a thoughtful approach to how videos are used throughout the sales funnel.