Ep. 26 | Why Email Deliverability Matters with Caitlin Flask

Caitlin Flask Rethink Marketing Podcast Thumbnail

In this episode of the rethink podcast, we interview Caitlin Flask, Act-On’s Digital Marketing Manager about email deliverability and why it’s important for your business.

Deliverability describes the percentage of emails that actually make it into the inboxes of your intended recipients. In our conversation, Caitlin discusses:

  • What deliverability means
  • The ROI of email
  • Deliverability factors
    • Sender reputation
    • Purchasing lists versus organic growth
    • Cadence
  • Deliverability best practices
    • List cleansing
    • Data validation
    • Fatigue rolls
  • Progressive profiling forms
  • Good content & deliverability
  • How marketing automation can help via Adaptive Journeys™

Listen to to hear what she says, and let us know what you consider your top five best practices for ensuring your emails make it into the inbox.

For further reading, we have a great eBook on email deliverability, as well as several posts on our blog: