Ep. 24 | Web Design Tips with Audie Roldan

Audie Roldan, Act-On's web designer

In this episode of the Rethink Podcast, Audie Roldan, Act-On’s interactive web designer, share some web design tips from sketching prototypes to checking your ego at the door.

He also explains why good design matters, whether that is for your website or any other creative. In our chat, he shares with us his typical design process at Act-On, as well as offers a few tips for design success, including using low-fidelity sketches, leaving your ego at the door, empathizing with your audience, and validating your designs through A/B testing.

So what is an interactive designer? Well, at Act-On, Audie is in charge of the look and feel of our web properties, such as Act-On.com, as well as our digital ads and so forth.

Audie has been working in design in the tech industry for years, combining his passions for technology with design. He’s done it all from designing web pages, to ATM user interfaces, to healthcare apps and more. He is also a bit famous on YouTube for his creative wedding vows.

“The thing I like about design is that, I think, it has a tremendous impact on people and businesses whether you realize it or not.” Roldan said. “Users have very high expectations when it comes to design and usability. It will have an impact on your bottom line.”

Listen to the podcast to learn Audie’s design tips on: 

Listen to the podcast to learn Audie’s design tips on:

  • Using low-fidelity sketches vs high-fidelity mock ups during the initial design process
  • Collaborate with project stakeholders
  • Leaving your ego at the door
  • Empathize with your audience
  • Validate your designs through A/B testing

Further reading about design from Act-On: