Ep. 20 | Best Practices for Keeping Your Marketing Data Clean with Al Troxell
In this episode of the Rethink Podcast, we chat with Al Troxell, Act-On’s marketing database manager about data hygiene and keeping your marketing data clean.
Why is this important? An estimated 30 percent of a database grows stale each year, and another 10-20 percent was entered incorrectly. Whether you call it hygiene, cleansing or scrubbing, keeping your data up-to-date is critical.
In our conversation, Al covers data quality, cleanliness, communications with data stakeholders, and data vigilance.
Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.