Ep. 19 | How to use Social Media to Convert More B2B Leads with Daniel Kushner

Daniel Kushner, CEO of Oktopost, on How social can elevate a company's marketing automation

In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Daniel Kushner, co-founder and CEO of Oktopost. Their conversation is about how B2B marketers are using social media to convert more leads.

In their conversation, they will cover what marketers are doing right and wrong on social media, the differences between B2C and B2B social media marketing, and how to encourage your organization’s team members to becoming your social advocates?

Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.

With Act-On, you have access to social media tools that will help you track, interact, and build your audience all from within the Act-On platform. Learn more:

Act-On’s Oktopost integration

Act-On’s Advanced Social module

Act-On’s Social Media module