Ep. 16 | Quick Tips on Mapping Your Content to Your Customer’s Journey
In this episode of the Rethink Podcast, we meet with Karrie Sundbom, senior manager for content marketing at Act-On. She tells us a bit about her role and responsibilities at Act-On, as well as shares a few tips on how to map your content to your buyer’s journey.
- Who is your buyer?
- Who is the decision maker?
- Where do they get their content?
- What content are they looking for?
- Create your content!
- You may need to create for the different personas within your target audience (CMO, CFO, CIO, etc.)
- How to prioritize what content you create first
- What channels do you place your content?
- Where are the people you’re trying to reach living?
- There are options for all budgets
- Determine how you’ll measure how your content plays on a channel
Want to learn more tips about Content Marketing? Check out this great post: Content Marketing on a Shoestring.