Ep. 15 | Marketing Mobility 2.0: An Interview BMW’s ReachNow CEO
In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0.
In the podcast, we discuss ReachNow’s offering, its target audience, how they differentiate, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle.
Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.