Ep. 13 | What It Means To Become An Advocate Marketer with Jill Rowley
In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer.
Jill is a social selling evangelist and start-up advisor. She describes herself as “a sales professional trapped in a marketer’s body.” For much of her sales career, she says, she sold to marketers. And being a great sales professional, she became an expert at knowing her buyer. She got to know them at a human level, at a company level, and at that buyer’s industry level.
Over her career, Jill’s been a top sales rep at Eloqua and a sales consultant at Oracle. She and now runs her own consulting business advising GE, among other organizations. She also has a portfolio of tech companies in which she is an investor and advisor.
“I’m a busy woman,” she says.