Ep. 11 (Part Two) | Creating a Profit-Centered Marketing Department with Matt Heinz
In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Matt Heinz, president and founder of Heinz Marketing a B2B marketing and sales acceleration firm. He shares his tips for building a profit-centered marketing department.
This is the second of a 2-part episode.
Matt is often recognized as among the Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. In this conversation, he talks about creating Profit center marketing departments, outlines three steps to creating a real partnership between sales and marketing, and also dives into the benefits of understanding customer lifetime value and more.