Ep. 11 (Part One) | Profit-Centered Marketing and More with Matt Heinz
In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Matt Heinz, president and founder of Heinz Marketing a B2B marketing and sales acceleration firm.
Matt is often recognized as among the Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. In this conversation, he talks about creating Profit center marketing departments, outlines three steps to creating a real partnership between sales and marketing, and also dives into the benefits of understanding customer lifetime value and more.