Ep. 114 | How Act-On’s Active Contact Pricing Sold Convena
Convena Distribution is one of the leading international IT distributors in Europe with over 15 years of experience in the industry. The company has offices in Denmark, France, United Kingdom, the Netherlands and Sweden and supplies spare parts, options and accessories for the world’s leading manufacturers such as HPE, HP Inc., and Lenovo, to name a few.
Convena stands out from the competition in that the company has a heavy focus on ecommerce, has a quick delivery time, and offers excellent customer service. In fact, the company boasts that account managers are able to speak a wide array of languages and can provide service to the company’s international customers in their native language.
Despite its wide reach, Convena only has a two-person marketing team in charge of its various marketing activities. Convena’s Marketing Manager, Kristine Steenberg Henriksen and her colleague handle everything from social media, marketing campaigns and generating leads for sales, all without the help of an outside agency.
Although the company was using another marketing automation solution, it did not have all the features Convena needed to execute its marketing efforts and improve results. Kristine and her team knew they needed a platform that would allow them to elevate Convena’s marketing efforts and provide more personalized communications to current customers and leads.