Ep. 126 | How to Become a Category Leader By First Building a Community
In this Rethink Marketing episode, Sangram Vajre talks about account-based marketing, speeding up your sales pipeline velocity, and how to become a category leader by first building a community.
Sangram is the Co-Founder & Chief Evangelist of Terminus, a software as a service (SaaS) platform for account-based marketing. He has quickly built a reputation as one of the leading minds in B2B marketing.
Before co-founding Terminus, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. Sangram is a passionate marketing geek at heart and loves to solve problems, both analytically and creatively. In 2018, Sangram was named one of the top B2B influencers to watch by B2B News Network.
Sangram is the author of “Account-Based Marketing For Dummies” and is the mastermind behind #FlipMyFunnel. Since the Terminus platform launched in 2015, the company has experienced white-hot growth winning accolades such as Atlanta’s Startup of the Year, #1 Best Place to Work from The Atlanta Business Chronicle, #1 in Employee Appreciation from The Atlanta Journal-Constitution, and B2B Innovator of the Year. Sangram also shares his ABM expertise from stages across the nation at events such as Hypergrowth, Inbound, Dreamforce, and 25 other industry events.