Terry Forsey Consulting

Company Overview

Many directors of smaller owner-managed software companies are looking for ways to improve their sales and marketing so they can grow their business and win more customers. Terry Forsey Consulting is a UK based specialist sales and marketing consultancy providing high-value bespoke services to small and medium-sized software companies.

Lead Generation Managed Service: Successfully Delivering Qualified Sales Ready Leads

Smaller businesses frequently struggle to successfully combine sales and marketing activities to achieve effective lead generation. They often lack the capabilities and relevant skills in-house to deliver a planned and co-ordinated sales and marketing strategy.

The challenge is to produce a regular programme of compelling, relevant, and well-written content that is interesting and engaging to potential customers. In addition, how best to drive sufficient traffic to their website through SEO, PPC, social media, blogs and email.

There are lots of small businesses who want to deliver qualified sales-ready leads while saving wasted resource, time and effort spent chasing unqualified casual leads. The challenge for smaller businesses is how to best manage the entire process of attracting, targeting, engaging, nurturing and qualifying a potential customer, thus resulting in qualified sales leads.

Our Solution

At Terry Forsey Consulting, we cleverly combine our in-house marketing expertise with Act-On’s marketing automation tool to deliver a complete Lead Generation Managed Service. Our Lead Generation Managed Service helps you attract, engage and nurture prospects in order to deliver qualified sales-ready leads to your business and close the deal.


  • Improved marketing and sales alignment
  • Better insight into what works and what doesn’t
  • Improved strategic planning
  • Reduced operating costs
  • Increased qualified sales-ready leads

To find out how you can deliver relevant and timely communications to the right people at the right time, and discover why marketing automation is right for your business, contact us for a free no-obligation consultation at 01536 771440 or visit my website.

Act-On Integration

Terry Forsey Consulting uses Act-On as its marketing automation platform-of-choice to deliver a Lead Generation Managed Service to smaller software businesses. Act-On serves as a targeted content distribution platform to deliver relevant and timely content to our niche market. Furthermore, when integrated with a CRM, Act-On helps smaller software businesses to operate more efficiently by aligning marketing and sales more closely together.

Transform your marketing from disjointed applications into an integrated end to end solution:

  • Drive traffic to your website with blogs, SEO, AdWords or LinkedIn PPC
  • Capture visitor details through integrated landing pages to your CRM
  • Automatically nurture interest by triggering automated streams and increase engagement
  • Produce a wide range of engaging educational, convincing content to help visitors become buyers
  • Put your website at the heart of an integrated marketing process which automatically manage the prospects journey to a sales ready lead.