Leading the ambition of professional services firms in CRM, business development and growth with new technologies, coaching and consulting that drive change.
Symphony represents a new era of software for professional services firms focused around delivering new methods of Collaboration, Automation and Integration for leading firms of accountants and their consulting associates. Together with its sister company, APS, these companies are part of the Symphony Group formed to drive the next generational shift in software solutions for professional accounting firms who require ‘best of class’ technology choices that integrate and collaborate to support the demands of the modern day professional service firm.
Act-On marketing automation replaces disparate marketing tools like email marketing, web analytics, landing page hosting, and social media marketing. But the real benefit comes from lead scoring and integration with SymphonyCRM, because it allows marketing and sales to dynamically adjust messaging based on individual prospect or client behavior. It’s about optimizing how leads flow through the client life-cycle, all the way from inquiry to loyal client.