ProSpex does not implement automation for the sake of automation. We believe that inbound marketing greatly depends on the quality of the content. Only after having thoroughly tested various content strategies in the target group will we begin to implement marketing automation. We believe that marketing automation only works when you know which content will convert and when.
Building relationships leads to sales
ProSpex is the creative specialist in B2B lead generation. Prospex’s vision is to generate sales by building relationships. The confidence to enter a business relationship is established after an average of 7 to 9 relevant touch points. Pushing a product is not seen as relevant. Communicating relevant information at the right time and to the appropriate target market is the key to success. Traditional cold calling campaigns no longer work. ProSpex believes in inventive campaign strategies in which knowledge is shared with the audience. As a result, ProSpex brings your sales and account managers in contact with your prospects only after they have received relevant information several times. In this way, ProSpex structurally improves your conversion of appointments into deals. ProSpex lead generation campaigns, therefore, are a combination of market research, content marketing, email marketing, marketing automation, social media, online marketing and telemarketing. Quality and process are ensured because ProSpex has all the required know-how in house.
ProSpex is an official EMEA agency partner of Act-On. We implement marketing automation based on strong content strategies. We set up automated flows using proven templates and complement these with lead scoring and CRM integration.