Lead Today

Company Overview

Lead Today develops a marketing strategy and approach for companies and organisations. Our main concern is generating more leads for our clients through marketing automation.

Lead Today is specifically aimed at generating more leads for your company or organization. We develop an extensive marketing strategy and approach for companies and organizations. To improve lead generation, we set up a goal oriented marketing strategy and implement a range of suitable and necessary marketing technologies. Thanks to the clever use of marketing technologies, we make sure a company or organization generates new qualified leads for their sales team every day. Our unique approach unites marketing, data and technology. To make sure we develop a well-­thought-­out digital strategy, we focus on targeting, analysis, positioning and customer journey first. Then we integrate several suitable marketing technology systems, such as marketing automation, CMS and CRM software. Based on our customer’s marketing goals, we make sure these technologies are implemented correctly. To make sure our marketing execution is effective, we focus on a wide range of marketing activities, such as email marketing, social media, web development, conversion optimisation and analytics reports and dashboards. Lead Today makes digital marketing smarter and more effective by following a logical approach. First we develop a powerful strategy through extensive analysis and practical workshops. Then we create, by working out and implementing the developed strategy. Finally, we improve: we believe that, to maintain a lasting and successful impact, continual improvement is necessary. We focus our expertise mainly in three sectors: B2B, real estate and charity. Our specialists work in teams based on their expertise and their experience in a specific sector. Because of this focus, we understand the challenges in these sectors and are aware of the newest trends and developments. This enables us to respond to our customer’s needs perfectly.

Features

We help our clients with:

  • Marketing Automation
  • Marketing Strategy
  • Customer Journey
  • Lead Scoring and Lead Management
  • Landing Pages and Forms
  • Web Analytics
  • Marketing Consultancy

Act-On Integration

As Act-On partner Lead Today has several years of experience with integration and implementation of software. We assist companies and organizations with developing a marketing automation strategy and we have the necessary technical knowledge for successful implementation. To make sure the software functions accordingly, we keep track of our clients’ marketing efforts and improve their results through ongoing analysis. With this approach, we provide support to our clients throughout the whole process: from developing a strategy and explaining the features of Act-On to offering continual support after the software is implemented. We make sure the software is integrated seamlessly into their used technologies. This way, they can see their lead generation results improve drastically, without having to worry about the implementation process.

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