Ignitium is all about helping our clients win, keep and grow bigger and better accounts. We’re here to help you persuade key decision makers to choose your products and services.
We’ve all heard of the 8020 rule; when 80% of revenue comes from 20% of your customers. Devoting time and marketing dollars on the 80% of leads who will never buy is an organizational waste. Maximizing your revenue potential comes from investing wisely on the high-value target accounts that hold the greatest value potential. It takes precision and skill to know which companies and stakeholders to focus on and then serve them highly relevant content. This approach to marketing is termed Account-based marketing (ABM). ABM is a highly effective marketing strategy that drives results for B2B technology, software, and SaaS companies who have complex and lengthy sales cycles. Ignitium’s team can help get your message in front of Fortune 2000 accounts, specific verticals, persona’s or any group of! companies that match your ideal customer.
Our team of marketing automation specialists will help you better understand how Act-On can ramp up your revenue generation efforts stemming from your online marketing endeavors. We go beyond Act-On consulting as your full-service extended team, aiding in strategic roadmap planning and executing powerful inbound campaigns. If you are looking to implement Act-On according to industry best practices or are merely interested in optimizing one of your campaigns, call Ignitium today.