Don't miss out on the top tips, tricks, and recent events from the experts in Marketing Automation


You’re on point to drive growth;

Act-On’s marketing engine works harder for you.

Former Pardot customers have seen the difference in key areas:

“We replaced Pardot with Act-On because the integration with Salesforce is much stronger.”

Business Operations Specialist, BambooHR

Ian Nate

“It’s much easier to segment lists, create automated campaigns, and manage a sizeable database of contacts.”

Business Operations Specialist, BambooHR

Ian Nate

“With Pardot, my marketing manager struggled to create emails and landing pages that looked the way she wanted, and when she shared them for review, their layouts would break.”

VP of Customer Success, Touchtown

“Pardot’s support was hard to reach, and they often apologized for an issue without really fixing it. Act-On has been there every step of the way. They are as committed to our success as we are.”

VP of Customer Success, Touchtown

Key Areas Where Act-On Outperforms Pardot


Product Strategy, Vision and Marketplace Reach

Campaign Design Execution and Management

Reporting and Analytics

Inbound Support (Social and Digital Media)

Lead Capture and Lead Scoring

Customer Contact and Data Management

Content and Asset Management

Marketing Planning and Process Management

Just some of the companies who chose Act-On over Pardot

Bamboo HR logo
Planar logo
Target logo
Cornell Tech logo
Veelo logo
Brightwing logo
Autodesk logo
People Strategy logo
Dallas Mavericks logo

G2 Crowd Ratings

(as of Summer ’17)

Key Considerations

Act-On Pardot
Quality of support 9.3 8.4
Mobile optimized 8.2 7.7
A/B testing 8.4 7.9
Social engagement 8.0 7.0
Basic reporting 8.3 7.8
ROI Analytics 7.6 7.0
Workflow capabilities 8.3 7.9
Internationalization 7.8 8.4

With a clear picture of where business is headed and how marketing technology will evolve to support tomorrow’s marketer, Act-On is setting new standards in B2B Marketing with its leading platform, visionary thinking and innovative roadmap.

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Did you know that Pardot customers face a 2-3 day wait time per email response from support and in order to get phone support they must purchase the most expensive package?

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Did you know Pardot has terminated support for CRM integrations such as Microsoft Dynamics, SugarCRM, and NetSuite?

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