Online giving is on the rise…
Is Your Nonprofit Capitalizing on This Digital Trend?
Here’s why it should:
- Online revenue is up thanks to a 16.6% increase in web traffic and a 32% increase in monthly giving.
- Nonprofits received $0.61 per website visitor.
- Forty bucks and 29 actions. That’s how much money you’ll raise and the number of actions your supporters will take for every 1,000 fundraising and advocacy messages you send.
- About three quarters of nonprofits are investing in paid marketing online, including paid search, retargeting, and text and display ads. And many organizations are investing big bucks – 16% spent $100,000 or more in paid search alone last year.
Grow deeper relationships with donors
With the right drip and nurture campaigns in place, nonprofits can deepen and expand their outreach tenfold – sowing seeds for lasting donor relationships, and keeping donors engaged until the moment they’re ready to give.
With Act-On’s Website Visitor Tracking tool, nonprofits can drill into their donors’ interests and behaviors to deliver targeted communications and a more personalized experience.
Target your campaigns and create lasting engagements
With Act-On’s drip email marketing capability, nonprofits can automate the engagement with their donors, staying top-of-mind until they are ready to donate again.
Your pipeline is your lifeline – Look to automate the ongoing engagement and communication with donors.
With Act-On you can also:
Manage invites, registration lists, and email communication for galas and fundraising events.
Create and deliver monthly newsletters that are intuitive and responsive.
Track fundraising performance by campaign with targeted follow up.
Nonprofit Customer Success Stories
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