MIGRATING FROM MARKETO TO ACT-ON

BUYER’S RESOURCES

What Does it Take to Make the Switch?

Are you considering the switch from Marketo to Act-On? Making the move to a new marketing automation system doesn’t have to be a pain. Act-On has all the resources and support you need to launch your programs, train your team, and power up your automation game.

MIGRATE YOUR MARKETING

It’s Easier Than You Think

Your Act-On Support Team

Get the help you need where, when, and how you need it. Want a hand getting up and running? We’re here to help. Looking to boost your productivity and improve ROI? We’ve got you covered. From the moment you become a customer, you’ll have best-in-class resources available to help you get the most out of your Act-On platform.

Lead Scoring Workbook

Content & Data Migration

We understand how critical the migration of your content is to the success of your future campaigns with Act-On, so we want to make sure that your content and data are moved over to Act-On swiftly and accurately. Act-On’s Professional Services team offers a variety of migration services including an audit of your current program and migration of campaign assets, media files, and marketing lists.

Your Act-On Training Team

At Act-On, you never go it alone. Once you’re signed up, you’ll have resources available to ensure your success. And through Act-On University, we offer a comprehensive onboarding program that provides basic how-to to advanced technology tips.

We also recognize that everyone learns differently, so we offer live, instructor-led training, self-paced training videos, online forums, and more.

It’s simple, and it’s also unlimited: You’ll be able to access Act-On’s training tools whenever and wherever you choose. Get tactical help creating emails and online forms, setting up your media library, or managing your database.

Act-On Professional Services Team

We recognize you may not have the staff resources, expertise or time to make the most of your Act-On experience. Not to worry, our internal professional services team can provide any additional support needed. You’ll have access to world-class experts in marketing and marketing automation execution, best practices, and thought leadership.

They’re ready to help you reach your marketing goals through their quick start packages, strategic consulting, or campaign development. They also offer technical assistance in onboarding Act-On, migrating your existing content over to Act-On, email list management and deliverability, as well as content or design development.

Customers Who Have Made the Switch

Join other successful companies who have made the switch from Marketo to Act-On.

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G2 Crowd’s Grid℠ for Marketing Automation

The crowd has spoken: Act-On is once again a Leader in G2 Crowd’s Winter 2016 Grid℠ for Marketing Automation. See why Act-On outranks Marketo in all 8 satisfaction rating categories.

Unlock the Report

Your Act-On Advantage

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Build Responsive Landing Pages & Emails

Create personalized, responsive email messages that look great across multiple devices and email clients – and craft them faster than ever before. With Act-On’s streamlined email composer, building and sending awesome emails is a snap. Take advantage of advanced responsive design capabilities to deliver an email that renders dynamically across multiple devices.

Act-On makes landing pages a breeze. With minimal clicks you can create, test, and launch these vital pages and drive real results.

SMART CONTENT BLOCKS

Smart Content Blocks let you choose the right sections and page components, such as a personalized greeting, tables, lists, images, social shares, and forms.

DRAG-AND-DROP

Drag-and-Drop functionality lets you design pages fast and rearrange layout and elements on the fly.

ON-PAGE PERSONALIZATION

On-Page Personalization optimizes the user experience and increases conversions by enabling personal greetings, pre-filled forms, and more.

SEO AUDITS

SEO Audits analyze your pages to ensure they’re optimized for search engines. Itemized lists show you exactly what needs to be fixed to get your pages found.

Marketing for the Entire Customer lifecycle

Act-On looks at marketing holistically and understands that in order for brands to deliver a unified customer experience across channels, the entire marketing organization must be aligned – from initial buyer awareness through customer loyalty. Engagement must be addressed as a continuum of processes where one influences the other, not siloed interactions.

With the Act-On integrated workspace you can build brand, drive demand, and expand your customer relationships. While marketing automation has traditionally been thought of as a demand gen tool used to manage the lead to revenue process, today, its use cases are much broader.

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Your Automation Upgrade (Without Involving IT!)

Act-On offers automation power you can actually use. Not technically savvy? Not a problem. Act-On manages all of the coding gymnastics – HTML, CSS, JavaScript, etc. – behind the scenes. Your shiny new marketing command center will have tools for every member of your team, and the best part- you won’t need dedicated IT resources or a consulting agency to see results. With the Act-On platform, your team can quickly start using advanced automation features like customer and influencer scoring, advanced segmentation, account-based marketing, and deep data analysis with Act-On’s data studio.

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The Best CRM Integrations in the Industry

Act-On offers native CRM integrations with all the major CRM’s including salesforce, Dynamics, Sugar, Infor, and Netsuite. Act-On pumps unparalleled lead intelligence into your CRM, so your sales team can identify the hottest prospects and reach out at precisely the right time.

When your CRM and your marketing automation platforms are integrated, you can coordinate your sales and marketing efforts throughout the entire customer lifecycle. Two-way communication between Act-On and your CRM means that marketing can easily pass qualified leads to sales, and sales can send leads back to marketing that aren’t quite ready to make a purchase. Act-On automatically updates fields, creates tasks, and assigns owners directly in your CRM.

See Act-On in action. Take a quick 10-minute video tour of our award-winning platform.

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