ROI within 1.2 months
Bisco Industries chose Act-On over Marketo and saw a 1283% increase in ROI within 1.2 months
Download the report and see why Bisco is one of Nucleus Research’s 2017 ROI Awards winners.
|Is it an easy to use platform?|
|Marketo||Marketo = hard (requires expert)|
|Considered an industry leader|
|Is pricing based on the value you’re receiving?|
|Marketo||All contacts (unengaged + engaged)|
|Strategy and vision focused on best-in-class multi-channel marketing, and ability to execute on that strategy?|
|Marketo||Acquired twice in last few years - future direction uncertain|
|Are advanced social marketing and reporting features available?|
|Native CRM integrations with major CRM players - Salesforce, Dynamics, Sugar, Netsuite?|
|Marketo||Salesforce and Dynamics only|
|Does it provide key marketing analytics and easily connect with my BI/reporting tools?|
|Marketo||No ability to pull data into BI/reporting tools|
Mastering Multi-Channel Marketing
Act-On = Fastest Time to Value and Easiest to Use
Companies across the spectrum, like Plante Moran (fiserv), Physician’s Insurance, and Truscribe (tech), notes Act-On’s ease of use as part of their decision to choose Act-On over Marketo.
We had Act-On up and running within a week and a half, and their implementation team was fantastic. Act-On makes it easy to build templates, repurpose assets, and construct campaigns. Our productivity has skyrocketed
Marketing activity (in Marketo) was reported that never happened. This was a serious problem, because our sales team focuses on digital body language when engaging with prospects.
Powerful Reporting and Integrations
Touchtown’s Marketo implementation has failed to meet their needs for CRM integration and reporting accuracy. During the buying process, Act-On provided a trial instance that helped prove this wouldn’t be the case once Touchtown made the switch.
Active Contact Pricing
Why pay for contacts you aren’t interacting with? While Marketo charges you for every contact in your database, Act-On is different. Our pricing is focused on when we drive value for you, which is when you engage with your contacts.
We paid off our entire investment with Act-On in 1.2 months. The pricing structure based on Active Contacts rather than our total database of 1 million prospects made it much easier to talk about proof of concept and ROI, and ultinately took us to our overall annualized ROI of about 1400%.
Named the #1 Global Leader over Marketo by Research in Action’s Marketing Lead Management Vendor Selection Matrix (Oct. 2018)
1500 companies were surveyed for direct executive and user feedback to create the most extensive market analysis ever done. Unlike other competitive reports, Research in Action factors in 40% vendor/analyst conversations and 60% customer feedback into its evaluation.