Act-On vs Marketo

Only Act-On brings simplicity to managing engagement with target audiences.

Act-On was rated as the global leader in the Vendor Selection Matrix for Marketing Lead Management and ranked #1 in both customer satisfaction and vision (October 2018).      See the report


ROI within 1.2 months

2017 ROI Awards winner

Bisco Industries chose Act-On over Marketo and saw a 1283% increase in ROI within 1.2 months

Download the report and see why Bisco is one of Nucleus Research’s 2017 ROI Awards winners.

Companies who choose Act-On over Marketo

Avery Dennison
Six Flags
Financial Business Group Holdings
National American University
Banc of California
sffcu logo
Bisco logo
Black Knight Financial Services Logo
Physicians Insurance logo
te&a logo
simscale logo
Hughes logo

Key Considerations

Is it an easy to use platform?
Act-On check mark
Marketo Marketo = hard (requires expert)
Considered an industry leader
Act-On check mark
Marketo check mark
Is pricing based on the value you’re receiving?
Act-On check mark
Marketo All contacts (unengaged + engaged)
Strategy and vision focused on best-in-class multi-channel marketing, and ability to execute on that strategy?
Act-On check mark
Marketo Acquired twice in last few years - future direction uncertain
Are advanced social marketing and reporting features available?
Act-On check mark
Marketo x mark
Native CRM integrations with major CRM players - Salesforce, Dynamics, Sugar, Netsuite?
Act-On check mark
Marketo Salesforce and Dynamics only
Does it provide key marketing analytics and easily connect with my BI/reporting tools?
Act-On check mark
Marketo No ability to pull data into BI/reporting tools

Mastering Multi-Channel Marketing

Act-On = Fastest Time to Value and Easiest to Use

Companies across the spectrum, like Plante Moran (fiserv), Physician’s Insurance, and Truscribe (tech), notes Act-On’s ease of use as part of their decision to choose Act-On over Marketo.

We had Act-On up and running within a week and a half, and their implementation team was fantastic.  Act-On makes it easy to build templates, repurpose assets, and construct campaigns.  Our productivity has skyrocketed

Learn about our support

Marketing activity (in Marketo) was reported that never happened. This was a serious problem, because our sales team focuses on digital body language when engaging with prospects.

Read about their success here

Powerful Reporting and Integrations

Touchtown’s Marketo implementation has failed to meet their needs for CRM integration and reporting accuracy.  During the buying process, Act-On provided a trial instance that helped prove this wouldn’t be the case once Touchtown made the switch.

Active Contact Pricing

Why pay for contacts you aren’t interacting with?  While Marketo charges you for every contact in your database, Act-On is different.  Our pricing is focused on when we drive value for you, which is when you engage with your contacts.

We paid off our entire investment with Act-On in 1.2 months.  The pricing structure based on Active Contacts rather than our total database of 1 million prospects made it much easier to talk about proof of concept and ROI, and ultinately took us to our overall annualized ROI of about 1400%.

View their success story

Named the #1 Global Leader over Marketo by Research in Action’s Marketing Lead Management Vendor Selection Matrix (Oct. 2018)

1500 companies were surveyed for direct executive and user feedback to create the most extensive market analysis ever done. Unlike other competitive reports, Research in Action factors in 40% vendor/analyst conversations and 60% customer feedback into its evaluation.

Read more here

Ready to see Marketing Lead Management in Action?