Marketing Automation for Organizations in Canada

Build brand, drive demand, and expand customer relationships.

Marketing automation for the entire customer lifecycle.

Act-On’s marketing automation platform helps marketing teams in Canada manage every touch-point of the customer experience. Act-On's automation tools are easy enough to use without the need for IT support, and robust enough to help you efficiently optimize your entire sales and marketing funnel.

To help you stay compliant with CASL (Canada's anti-spam laws), the Act-On platform includes all the tools you need to manage opt-ins, keep your data clean, and send the right messages to the right audiences at the right time.

See Act-On in action. Take a quick 9-minute video tour of our award-winning platform.

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Get Opt-ins with Inbound Marketing

Act-On's inbound marketing tools enable marketing teams to optimize pages for search engines, build and manage content to attract the right buyers, and create CASL-compliant forms for lead capture.

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Drive Demand & Accelerate Sales

Act-On lead nurturing, lead scoring, and lead management tools enable sales and marketing teams to develop long-lasting relationships with prospects and turn them into healthy customers.

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Build Emails, Forms, & Landing Pages in a Jiffy

Our flexible email and landing page composers allow you to quickly craft beautiful marketing assets that look great across mobile and desktop devices. Our industry-leading composer makes it easy to build pages and forms to attract prospects, and capture their contact information to build your opt-in database.

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Additional Resources

CASL Compliance Checklist

Many marketers are struggling to understand the impact that Canada’s anti-spam law (CASL) might have on their marketing programs. In this checklist, we’ll guide you through the following four steps for CASL compliance.

 

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Act-On CASL Compliance Checklist

CASL - Does it Apply?

Not sure if CASL is relevant to you? Use this handy decision tree to see if CASL applies to your marketing programs.

 

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CASL - Express vs Implied Consent

Understanding express vs implied consent is an important part of staying compliant with CASL. Learn the difference with this handy infographic.

 

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eBook: Inbound Marketing 101

Inbound marketing is an essential strategy to master if you are building your database of opted-in subscribers. This guide will get you started.

 

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