Membrain is the leading sales effectiveness platform that drives the behaviors needed in complex b2b sales to increase sales effectiveness and achieve consistent performance. With Membrain your team will have all the tools to adopt the behaviors needed to increase their sales effectiveness and consistently reach their sales targets. Membrain can, depending on your needs, replace or plug into your traditional CRM.
The integration between Act-On and Membrain ensures that no leads falls between the cracks and that data flows in both directions to maximize sales and marketing alignment and effectiveness.
It’s time to solve the problem that salespeople are from Venus and marketing from Mars. By agreeing on the criteria when leads from Act-On are handed over to sales and introducing an informative and actionable workflow for sales to follow up on qualified leads in Membrain, sales and marketing effectiveness will soar. This integration makes marries the best of both worlds and is designed for companies selling business to business solutions in sales cycles longer than a month and with more than one decision maker involved.
With this integration, Act-On and Membrain users can:
- Ensure that no leads fall between cracks
- Keep data synchronized between the systems
- Improve sales and marketing alignment throughout the entire lifecycle
- Introduce lead qualification before placing leads into the pipeline