Evergage’s real-time personalization platform enables digital marketers to transform their demand generation and account-based marketing initiatives by turning the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides a single platform to systematically understand and interact with each person (or account) that visits your site – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.
For more information check out the Act-On + Evergage Integration Datasheet.
- Deep behavioral tracking to understand true engagement at the individual and account level
- Real-time segmentation for building and deploying broad or narrow segments
- Dynamic targeting including using company name, industry and firmographic data
- Up-to-the-second personalized email content and recommendations
- A/B & multivariate testing
- Reports, attribution and campaign statistics
- Synch customer information, collected and stored in other solutions, with Evergage
Act-On customers should consider integrating with Evergage to deliver more relevant cross-channel experiences to visitors – and accounts – based on known preferences, interests, affinities and other attributes (e.g., location, referring source, campaign ID).
Brief Summary of Integration:
Companies who have integrated Evergage and Act-On can use the two solutions to:
- Personalize a visitor’s website experience based off an Act-On email campaign
- Personalize Act-On emails at open-time
- Synch Act-On segments and Evergage segments through Salesforce