Marketing Leadership Perspective on Lead Generation Strategy
46% of marketing leaders agree that content marketing is the most difficult online tactic to execute.
Only 38% of sales and marketing teams are “very closely aligned” on the definition of a lead.
53% of marketing leaders outsource all or part of their lead generation tactics.
The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
6 Steps to a Content Marketing Plan that Can Drive Conversions
Marketing Automation: Building Trust Between Sales and Marketing