I heart marketing, an Adaptive Journeys Roadshow

London | October 2, 2017

Attend Act-On’s i ♥ marketing, an Adaptive Journeys™ Roadshow to stay at the forefront of the marketing conversation, and up-to-speed on the latest tools, trends, and best practices shaping the marketing profession. We invite you to join Act-On and hundreds of other marketers for our hands-on, full-day event, and exclusive networking reception.

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Agenda

08:30-10:30 

Pre-Conference Training  – Marketing Automation 101

Learn foundational strategies for a successful and effective marketing automation plan. Uncover who your buyers are, what to send to them, and how to score their behaviors as you help them transition to each new stage of their journey.


08:30-10:30 

Customer Feedback Forum (Invitation Only)


10:00-10:45 

General Registration & Power Breakfast


10:45-11:00 

Welcome Address – Andy MacMillan, CEO


11:00-11:30 

Adaptive Journeys – A look into the Future of Marketing – Michelle Huff, CMO Act-On Software + Gal Josefsberg, SVP, Engineering, Ops and Product Management

Get a glimpse into where marketing automation is headed in this presentation showcasing new and upcoming features that will help you in your role as a marketer to get more done in less time and execute better, more personalized campaigns.


11:30 am – 12:00 

Marketing Performance – Your Data, Unlocked -Karra Hendrix, Product Marketing Manager

It’s now easier than ever to measure your marketing performance in Act-On. Introducing Engagement Insights – report templates in Google Sheets and Excel that give you meaningful and actionable insights to optimize and prove the value of your marketing investment.


12:00-12:45 

LUNCH


12:45-13:30 

Aligning Marketing and the C-Suite for Better Business Efficiencies – Moderator: Paige Musto, Sr. Director, Corporate Marketing   Michelle Huff, CMO & David Satterwhite, CRO

Introduction to Act-On’s internal use of the Brand, Demand, and Expand (BDE) Marketing Framework. Learn how we resource, structure, align, prioritize and measure marketing success across disciplines. Hear from Act-On executives on marketing alignment, collaboration, and planning across the company.


13:30 – 14:00

Maximizing Conversion Rates With Adaptive Sending and Adaptive Forms Gal Josefsberg, SVP, Engineering, Ops and Product Management & Elise Ochoa, Product Manager

In this session you will have an opportunity to engage with Act-On Products team about two of our newest innovations now available to customers that support our Adaptive Journeys – Adaptive Sending and Adaptive Forms.  You will walk away with a better understanding of new capabilities all customers now have access to along with new capabilities you can leverage as part of one of our private beta programs.


14:00-14:30

Marketing Analytics, Demystified – Melissa Barker, Sr. Manager, Marketing Operations

Feeling overwhelmed by data? Not sure what to measure? Learn best practices for selecting the right KPIs (key performance indicators) for your organization based on the brand, demand, and expand (BDE) framework – and how we measure success here at Act-On.


14:30-14:50

BREAK


14:50-15:20

Marketing Automation Hacks You’ll Love –  Andrew Wise, Head of Customer Success

The role of the marketer is pervasive across the customer lifecycle; marketers are unique in that they are the only position within a company to touch a customer before the point of sale and after – through retention, upsell and advocacy. Despite its common use for acquisition marketing, Marketing Automation has functionality to help marketers across brand, demand and expand marketing initiatives. In this presentation you will learn new ways to leverage Act-On outside of the traditional use cases.


15:20-15:50

Disrupt or be Disrupted – The new rules of Sales and Marketing Alignment – Andy Yeates, Solutions Consulting, SugarCRM and Sabrina Mihalinec, Business Development CRM, RYTE.

The current wave of disruption is being driven by the digital economy. Learn about how modern customer engagement can transform your business to create more effective business relationships. Find out how Act-on and SugarCRM customer RYTE have supercharged their sales performance.


15:50-16:10

Customer Spotlight


16:10-16:40

It’s a Whole New “U”  Stephen Schleifer, Sr. Director Customer Marketing & Kyle Guiao, Sr. Manager, Enablement & Onboarding

Join us for a look into an entirely new learning experience in the Act-On University!  Learn about our expanded curriculum of new courses for every skill level and marketing role, an exciting new approach to course delivery, and your very own personal learning dashboard with learning paths and badging.


16:40-18:30

Networking Reception in Partner Pavilion w/ Genius Station (eLearning, SE, Support)


Explore 30 Euston Square

Event Location:

30 Euston Square
Kings Cross, London NW1, UK

New to Act-On or new to marketing automation?

Extend your Act-On learning experience with Act-On University’s New User Boot Camp! This two-day, intense Boot Camp is a great way to learn the core features of the Act-On platform, accomplish your on-boarding goals, and get on the fast track to marketing automation success. Click here to sign up, and the Act-On team will be in-touch shortly.

Technology Advice
Novicell
Sugar CRM
Provident CRM
Creation Agency

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