I heart marketing, an Adaptive Journeys Roadshow

New York | August 8, 2017

Attend Act-On’s i ♥ marketing, an Adaptive Journeys™ Roadshow to stay at the forefront of the marketing conversation, and up-to-speed on the latest tools, trends, and best practices shaping the marketing profession. We invite you to join Act-On and hundreds of other marketers for our hands-on, full-day event, and exclusive networking reception.



8:30-10:30 am

Pre-Conference Training  – Marketing Automation 101

Learn foundational strategies to help you build and execute a successful marketing automation plan. Develop buyer personas and map content to your buyers needs, challenges, and stages of the funnel – leave the session knowing how to score behaviors and actions for effective lead nurturing and qualification.

8:30-10:30 am

Customer Feedback Forum (Invitation Only)

10:00-10:45 am

General Registration & Power Breakfast

10:45-11:00 am

Welcome Address

By Andy MacMillan, CEO at Act-On Software

11:00-11:30 am

Adaptive Journeys – A look into the Future of Marketing 

Get a glimpse into where marketing automation is headed in this presentation showcasing new and upcoming features that will help you in your role as a marketer to get more done in less time and execute better, more personalized campaigns.

By Michelle Huff, CMO at Act-On Software & Gal Josefsberg, Sr. VP of Tech & Products at Act-On Software

11:30 am – 12:00 pm

Power of Personalization

There are few things more important to your brand than a positive customer experience.  Learn how to leverage real-time personalization strategies to more effectively engage your prospects – at the individual and account levels – and win in the age of the customer.

By Andy Zimmerman, CMO at Evergage

12:00-12:45 pm

Marketing and the C-Suite: Aligning Brand, Demand and Expand for Better Business Efficiencies

Introduction to Act-On’s internal use of the Brand, Demand, and Expand (BDE) Marketing Framework. Learn how we resource, structure, align, prioritize and measure marketing success across disciplines. Hear from Act-On executives on marketing alignment, collaboration, and planning across the company.

Moderated by: Paige Musto, Sr. Director of Corporate Communications at Act-On Software

Panelists: Andy MacMillan, CEO at Act-On Software, David Satterwhite, CRO at Act-On Software, Michelle Huff, CMO at Act-On Software, and Matt Zelen, CCO at Act-On Software

12:45-1:30 pm



Track 1:
Dashboards, Data, Oh My!

Track 2:
Adaptive Journeys In the Wild

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1:30-2:10 pm

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Track 1: Marketing Performance – Your Data, Unlocked

It’s now easier than ever to measure marketing performance in Act-On. In this session you will be introduced to new marketing performance dashboard reports that we’ll soon be making available to all customers. These Google Sheets and Excel reporting templates will give you meaningful and actionable insights to optimize and prove the value of your marketing efforts and investments.

Track 2: Maximizing Conversion Rates With Adaptive Sending and Adaptive Forms

In this session you will have an opportunity to engage with Act-On Products team about two of our newest innovations now available to customers that support our Adaptive Journeys – Adaptive Sending and Adaptive Forms.  You will walk away with a better understanding of new capabilities all customers now have access to along with new capabilities you can leverage as part of one of our private beta programs.

2:10-2:15 pm


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2:15-2:55 pm

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Track 1: Marketing Analytics, Demystified

Feeling overwhelmed by data? Not sure what to measure? Learn best practices for selecting the right KPIs for your organization based on the buyer’s journey – and how we measure success at Act-On.

Track 2: Two New Act-On Innovations That Will Help You Drive More Adaptive Experiences

This session offers two additional product areas that can drive significant value for almost any Act-On customer by enabling you to better personalize and adapt to each and every buyer’s journey.  You will learn about the great new Adaptive Scoring capabilities along with our future plans in going further.  In addition, you’ll learn about our new offering that enables you to map any customer field within Salesforce, Dynamics, or SugarCRM to Act-On, what we call Advanced CRM Mapping.

2:55-3:15 pm


Back to Main Stage

3:15-3:45 pm

Brand, Demand, and Expand Practitioner Panel 

Dive deeper into the BDE philosophy and hear from Act-On’s head of brand, demand and expand marketing departments. Get first-hand insight into how they think about their roles and how they develop, execute, and measure the impact of their programs; learn how Act-On Marketing Automation is the command-center orchestrating this cross-functional marketing operation.  

Moderated by: Adam Mertz, Sr. Director of Product Marketing at Act-On Software

Panelists: Tom Grissinger, Sr. Director of Demand Generation at Act-On Software, Paige Musto, Sr. Director of Corporate Communications at Act-On Software, & Stephen Schleifer, Sr. Director of Customer Marketing at Act-On Software 

3:45-4:15 pm

Fueling Demand and Driving Engagement with Video Content Experiences

Video is becoming a growing part of digital and content marketing. But are you thinking about how to use video content to generate new leads, accelerate demand and move prospects through the funnel faster than ever? Join Tyler Lessard, VP Marketing at Vidyard, to learn what types of videos really work at each stage of the B2B buying journey, and how to use personal and interactive content to generate new leads and shorten deal cycles.

By Tyler Lessard, VP of Marketing at Vidyard

4:15-4:45 pm

Customer Spotlight: 3 Ways to Drive Personalized Experiences with Act-On

By Kat Krieger, National Communications Director, Jefferson Awards Foundation

4:45-5:15 pm

It’s a Whole New “U”

Join us for a look into an entirely new learning experience in the Act-On University! Learn about our expanded curriculum of new courses for every skill level and marketing role, an exciting new approach to course delivery, and your very own personal learning dashboard with learning paths and badging.

By Matt Zelen, CCO at Act-On Software & Kyle Guiao, Manager of eLearning at Act-On Software

5:15-6:30 pm

Networking Reception in Partner Pavilion

Sugar CRM
Technology Advice
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