I heart marketing, an Adaptive Journeys Roadshow

New York | August 8, 2017

Attend Act-On’s i ♥ marketing, an Adaptive Journeys™ Roadshow to stay at the forefront of the marketing conversation, and up-to-speed on the latest tools, trends, and best practices shaping the marketing profession. We invite you to join Act-On and hundreds of other marketers for our hands-on, full-day event, and exclusive networking reception.

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Agenda

8:30-10:30 am

Pre-Conference Training  


8:30-10:30 am

Customer Feedback Forum (Invitation Only)


10:00-10:45 am

General Registration & Power Breakfast


10:45-11:00 am

Welcome Address

By Andy MacMillan, CEO at Act-On Software


11:00-11:30 am

Adaptive Journeys – A look into the Future of Marketing 

By Michelle Huff, CMO at Act-On Software & Gal Josefsberg, Sr. VP of Tech & Products at Act-On Software


11:30 am – 12:00 pm

Power of Personalization

By Andy Zimmerman, CMO at Evergage


12:00-12:45 pm

Marketing and the C-Suite: Aligning Brand, Demand and Expand for Better Business Efficiencies

Moderated by: Paige Musto, Sr. Director of Corporate Communications at Act-On Software

Panelists: Andy MacMillan, CEO at Act-On Software, David Satterwhite, CRO at Act-On Software, Michelle Huff, CMO at Act-On Software, and Matt Zelen, CCO at Act-On Software


12:45-1:30 pm

LUNCH


BREAKOUTS

Track 1:
Dashboards, Data, Oh My!

Track 2:
Adaptive Journeys In the Wild

1:30-2:10 pm

Track 1: Marketing Performance – Your Data, Unlocked


Track 2: Maximizing Conversion Rates With Adaptive Sending and Adaptive Forms


2:10-2:15 pm

BREAK


2:15-2:55 pm

Track 1: Marketing Analytics, Demystified


Track 2: Two New Act-On Innovations That Will Help You Drive More Adaptive Experiences


2:55-3:15 pm

BREAK


Back to Main Stage

3:15-3:45 pm

Brand, Demand, and Expand Practitioner Panel 

Moderated by: Adam Mertz, Sr. Director of Product Marketing at Act-On Software

Panelists: Tom Grissinger, Sr. Director of Demand Generation at Act-On Software, Paige Musto, Sr. Director of Corporate Communications at Act-On Software, Stephen Schleifer, Sr. Director of Customer Marketing at Act-On Software & Linda West, Sr. Director of Marketing Services & Operations at Act-On Software


3:45-4:15 pm

Fueling Demand and Driving Engagement with Video Content Experiences

By Tyler Lessard, VP of Marketing at Vidyard


4:15-4:45 pm

Customer Spotlight


4:45-5:15 pm

It’s a Whole New “U”

By Matt Zelen, CCO at Act-On Software & Kyle Guiao, Manager of eLearning at Act-On Software


5:15-6:30 pm

Networking Reception in Partner Pavilion


Reserve your room by July 21st

By Phone: 1-800-228-9290 OR reserve online

Event Location:

New York Marriott Marquis
1535 Broadway, New York, NY 10036

Evergage
Sugar CRM
Technology Advice
Vidyard
sigstr logo
ZoomInfo

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