So, Why Act-On?
Equipped for a Balanced Marketing Approach
Unlike HubSpot, with Act-On, marketers receive a comprehensive marketing automation platform that helps deliver on key goals and sparks a tighter alignment between Marketing and Sales, turning your data into substance you can act-on.
Offering Powerful Native CRM Integrations
3x the capabilities of HubSpot’s CRM, Act-On’s native CRM integrations create tighter alignment with Marketing and Sales, driving efficient higher-value opportunities.
Recognized as an Industry Leader
A leader in Vision and Go-To-Market strategy plus an ongoing focus on customer success led to receiving the #1 Global winner ranking as well as highest score for customer satisfaction in the Research In Action research. Also recognized as a Forrester Strong Performer and a Visionary in the 2019 Gartner Magic Quadrant for CRM Lead Management.
Act-On is recognized as the #1 Global Winner over HubSpot. Act-On’s pricing strategy is also considered more fair than other Marketing Lead Management vendors. All good for future fast growth.
Focused on Maximizing Growth Potential
Guiding marketers to unlock creative marketing strategies, connecting at a more personal level that unlocks a marketers’ full potential to respond the way each customer wants to be engaged so that you can deliver more personalized engagement paths for your buyers and customers.
Results-oriented, data-driven marketing
Having the right reporting in place to optimize programs and quantify a marketing team’s efforts is made easy with Act-On’s full array of out of the box reports and custom reporting tools.
Act-On gave me the insight I needed to better strategize how we engage our different audience segments and sales reps use the Act-On dashboard in Sugar to follow buyer engagement and determine how to best respond.
Value Focused Pricing
Act-On delivers a unique pricing model based on active contacts, unlike Hubspot and other vendors who often price based on total database size. Act-On focuses pricing on driving value for you when contacts actually engage.
|Is it an easy to use platform?|
|What is the company’s product focus and strategic vision?|
|Act-On||Best of breed MAP & Open Ecosystem|
|Hubspot||Lightweight CRM, MAP and CMS features|
|Are advanced social marketing and reporting features available?|
|Hubspot||Basic social only|
|Does it integrate with my CRM?|
|Hubspot||Salesforce and Hubspot only|
|Will it support effective account-based marketing (ABM)?|
|Does it support multiple scoring models?|
|Does it easily connect with my BI/reporting tools?|
|Are customer lifecycle marketing strategies supported with product features and training?|
|Is pricing based on the value you’re receiving? I.e., only contacts you engage with each month.|
|Hubspot||All contacts (unengaged + engaged)|