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Act-On vs Hubspot

Act-On drives personal and purposeful multi-channel marketing.

Act-On is the best marketing automation program I’ve ever used! It has increased our revenue and lead generation, and helped us convert more prospects to customers.

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Companies who choose Act-On over Hubspot

True Digital Communication logo
Lifemed ID logo

So, Why Act-On?

Equipped for a Balanced Marketing Approach

Unlike HubSpot, with Act-On, marketers receive a comprehensive marketing automation platform that helps deliver on key goals and sparks a tighter alignment between Marketing and Sales, turning your data into substance you can act-on.

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Act-On has increased our leads by enabling more sophisticated nurturing of our contacts. The platform is intuitive and easy to implement.

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We were able to bring our budget numbers down because Act-On provides so many different sales and marketing capabilities that integrate with our CRM system.

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Offering Powerful Native CRM Integrations

3x the capabilities of HubSpot’s CRM, Act-On’s native CRM integrations create tighter alignment with Marketing and Sales, driving efficient higher-value opportunities.

Recognized as an Industry Leader

A leader in Vision and Go-To-Market strategy plus an ongoing focus on customer success led to receiving the #1 Global winner ranking as well as highest score for customer satisfaction in the Research In Action research. Also recognized as a Gartner Visionary for the past two years and a Forrester Strong Performer.

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Act-On is recognized as the #1 Global Winner over HubSpot. Act-On’s pricing strategy is also considered more fair than other Marketing Lead Management vendors. All good for future fast growth.

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Act-On has helped us personalize and expand our messaging, while also reducing costs.

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Focused on Maximizing Growth Potential

Guiding marketers to unlock creative marketing strategies, connecting at a more personal level that unlocks a marketers’ full potential to respond the way each customer wants to be engaged so that you can deliver more personalized engagement paths for your buyers and customers.

Results-oriented, data-driven marketing

Having the right reporting in place to optimize programs and quantify a marketing team’s efforts is made easy with Act-On’s full array of out of the box reports and custom reporting tools.

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Act-On gave me the insight I needed to better strategize how we engage our different audience segments and sales reps use the Act-On dashboard in Sugar to follow buyer engagement and determine how to best respond.

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We’re no longer paying for our entire database, just what we use. Now we don’t have to worry about the size of our database, and we can focus on other things that matter.

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Value Focused Pricing

Act-On delivers a unique pricing model based on active contacts, unlike Hubspot and other vendors who often price based on total database size. Act-On focuses pricing on driving value for you when contacts actually engage.

Key Considerations

Is it an easy to use platform?
Act-On check mark
Hubspot check mark
What is the company’s product focus and strategic vision?
Act-On Best of breed MAP & Open Ecosystem
Hubspot Lightweight CRM, MAP and CMS features
Are advanced social marketing and reporting features available?
Act-On check mark
Hubspot Basic social only
Does it integrate with my CRM?
Act-On check mark
Hubspot Salesforce and Hubspot only
Will it support effective account-based marketing (ABM)?
Act-On check mark
Hubspot x mark
Does it support multiple scoring models?
Act-On check mark
Hubspot x mark
Does it easily connect with my BI/reporting tools?
Act-On check mark
Hubspot x mark
Are customer lifecycle marketing strategies supported with product features and training?
Act-On check mark
Hubspot Inbound-centric
Is pricing based on the value you’re receiving? I.e., only contacts you engage with each month.
Act-On check mark
Hubspot All contacts (unengaged + engaged)

Ready to unleash your marketing superpowers?